Conceptual Design

Our aim is to ‘get inside’ your brief. We will both develop design proposals to meet the brief and also, challenge the brief where needed. Ideally this process should be collaborative and you should be prepared for us to challenge you to really ‘live in’ the designs to develop a sense of what they may be like to be in a day-to-day scenario.

Typically, we will use a combination of sketches, 3d computer models and CAD drawings to develop and communicate design ideas. Often, our clients have their own images that they like to use to share ideas and we very much encourage this.

Feasibility may form part of the Conceptual Design process or may be undertaken prior to this. We will use appropriate tools to consider the feasibility of your proposal to give a sense of what is possible. For instance, if the feasible test is to build in a sensitive location, then the tool will be a Planning Appraisal, or if you have a site upon which you want to understand how many dwellings it could accommodate , then a design-based master plan layout would be developed.

Sometimes a Pre-app enquiry is prepared and submitted at the end of this stage to test the proposals against the views of a Planning Officer. We routinely prepare and manage these, and almost exclusively find them to be helpful and positive.

There is minimal actual design work needed at this stage. It will usually consist of some illustrations, and sometimes models, to help you envision the initial concept.

Assessing the logistics, feasibility, and coordination of the design
•  After ascertaining the brief’s clarity, our design process starts with exploring scope and validity
•  Analysing the landscape and community alongside the project site
•  Understanding whether it can contribute and fit within the context of its surrounding environment

Developing the project brief into a design concept and deliverables
•  Aesthetic intent, form and spatial arrangements
•  Articulating structural and functional suggestions
•  Consisting of drawings, illustrations and sometimes models
•  Documented logistical and regulatory considerations